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Copy Testing4 min read

Testing Headlines Without Spending on Ads

Iterate on your messaging in minutes, not weeks. No ad budget required.

Why it works

Running paid ads to test headlines is expensive and slow. AI personas let you get directional feedback on copy variations instantly.

Our approach

  • Write 3-5 headline variations with different angles.
  • Test each with the same persona to see which resonates.
  • Use follow-up questions to understand why one works better.

Why test headlines first

Your headline is the first thing visitors read. If it doesn't hook them, nothing else matters. Testing headlines is high-leverage work.

Traditional A/B testing requires traffic and time. AI personas give you fast, cheap signal so you can narrow down to your best options before spending on ads.

How to test effectively

Don't just ask 'which headline is better.' Show each headline to the same persona and ask what they understand, what questions they have, and what they'd do next.

Look for emotional response too. Does the headline make them curious? Skeptical? Excited? The feeling matters as much as comprehension.

From feedback to action

Once you find a direction that works, you can still run a real A/B test to validate. But now you're testing 2 strong options instead of 10 guesses.

This isn't about replacing real data — it's about being smarter with your time and budget.

References

    Put this into practice

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