Understanding What Different Audiences See
The same page looks different to different people. Here's how to test across segments.
Why it works
A technical buyer and a business buyer have different concerns. Testing with multiple personas reveals which messages land with which audiences.
Our approach
- Define 2-3 distinct audience segments you care about.
- Generate personas matching each segment.
- Compare feedback to find what resonates universally vs. segment-specific.
One page, many readers
Your landing page might be read by developers, marketers, founders, or enterprise buyers. Each brings different context, different concerns, and different decision criteria.
What convinces a technical user might bore a business user. What excites a startup founder might seem risky to an enterprise buyer.
Setting up multi-persona tests
Start by describing your target audience segments clearly. Include their role, their goals, and their typical concerns.
Run the same page through each persona. Compare their feedback side-by-side. Where do they agree? Where do they diverge?
Using the insights
Universal feedback (all personas confused by the same thing) = fix immediately. Segment-specific feedback = decide if you need different landing pages or if you can address concerns without losing others.
Sometimes you'll discover your page speaks to one audience but alienates another. That's valuable signal for your positioning.
References
Put this into practice
See how BeamPersona can help you validate products with AI personas.