Getting Fresh Eyes on Your Landing Page
You've read your page 100 times. Here's how AI personas catch what you've become blind to.
Why it works
When you're too close to your own work, you fill in gaps that visitors won't. AI personas read your page cold, just like a first-time visitor.
Our approach
- Test with personas who have no context about your product.
- Look for confusion in the first 10 seconds of feedback.
- Pay attention to questions the persona asks — those are gaps in your copy.
The curse of knowledge
You know what your product does. You know the problem it solves. But your visitors don't — and that gap is where conversions die.
AI personas don't have your context. They read your headline, your subhead, and your CTA exactly as a cold visitor would. When they say 'I don't understand what this does,' that's signal.
What to look for in the feedback
First impressions matter most. If the persona is confused in the first 10 seconds, your visitors will be too. Look for phrases like 'I'm not sure what this is' or 'Who is this for?'
Questions are gold. Every question the persona asks represents a gap in your messaging that real visitors will also have.
Making it actionable
Don't try to fix everything at once. Pick the biggest point of confusion and address that first. Then test again.
Sometimes the fix is simple — a clearer headline, a concrete example, or removing jargon. Small changes can have big impact.
References
Put this into practice
See how BeamPersona can help you validate products with AI personas.